The first champion was crowned in 1939 and until 1974 was called the Southern Junior Heavy Weight title. The Championship was changed in 1974 to the Southern Heavyweight Title..
For a history of the Southern Junior Heavyweight Championship CLICK HERE https://en.wikipedia.org/wiki/NWA_Southern_Junior_Heavyweight_Championship
For a History of the Southern Heavyweight Championship, Click Here http://www.wrestling-titles.com/us/tn/cwa/awa-s-h.html
For a list of Mid South Coliseum Cards starting in 1971 CLICK HERE http://www.prowrestlinghistory.com/memphis/